Money may not bring you happiness, but happiness could bring you money. Big-name brands like Coca-Cola and McDonald's use feel-good marketing campaigns to make the world a happier place, and studies show that people are more likely to build long-lasting relationships with brands, like these, that can deliver an emotional selling proposition.
Whether you’re operating on a Fortune 500 budget, or 500 dollars, there are certain things about psychology-based marketing that might surprise you. To learn more, check out our video below:
Looking for more? Read Print+Promo's May 2016 cover story for an in-depth interview with Jeanette Maw McMurtry, principal of Eagle, Colorado-based e4marketing, and an author, presenter and expert on psychology-based marketing.