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"There has been a clear shift in the way small businesses are marketing today, with more and more people moving online and taking advantage of digital channels. What we've found and what industry data shows is that offline marketing methods are still being leveraged and succeeding in driving business for our customer base," said Don LeBlanc, chief marketing officer at Vistaprint. "We feel that this launch will give our customers another offline marketing product they can pass along that will keep their business front and center."
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