Vistaprint N.V., a leading online provider of professional marketing products and services to micro businesses and the home, today announced a new line of customizable promotional products that micro businesses can uniquely brand and give to customers to use in their every-day lives. In an online-heavy world, promotional products help small businesses to increase visibility, stay top of mind over a long period of time and establish a professional identity in a competitive marketplace.
As it has in the past, Vistaprint applied proprietary technology and world class manufacturing practices to solve the production and fulfillment of a marketing product that had traditionally been out of reach for the micro business marketplace. In the past, due to high order minimums as well as prices that were far too high for businesses with limited budgets, promotional products weren't a feasible marketing method. Much like embroidered apparel products, Vistaprint has made a "difficult" product for micro businesses easy to design and order in small quantities.
"There has been a clear shift in the way small businesses are marketing today, with more and more people moving online and taking advantage of digital channels. What we've found and what industry data shows is that offline marketing methods are still being leveraged and succeeding in driving business for our customer base," said Don LeBlanc, chief marketing officer at Vistaprint. "We feel that this launch will give our customers another offline marketing product they can pass along that will keep their business front and center."
For more information, visit www.vistaprint.com.