Ward/Kraft Launches Eco-Friendly UV Holographic Coating

Ward/Kraft, Ft. Scott, Kan., has released an eco-friendly security printing option. The VOC-free holographic UV coating is 100 percent recyclable and non-polluting. The “green” holographic coating can be applied to labels, plastics, magnets, card stock and virtually any coated product, providing distributors with a recyclable holographic security solution.

The new “green” coating is offered in 19 standard holographic patterns, three of which are kept in stock, while another 16 are readily available. The coating can be flood coated and/or printed as a custom image from digital artwork. This new solution provides a “green” holographic coating with a glass like, even and smooth surface finish devoid of streaking or scuffing. Distributors benefit by being first-to-market with a green holographic solution for virtually any printed product their customers need.

“Ward/Kraft is very excited to be among the first approved in the United States print industry to provide a holographic green solution to our distributors,” said Gina Holt, vice president of sales. “Our distributors can take a green holographic solution to pharmaceutical, cosmetics, electronics, packaging, retail and other customers before their industry competitors.”

Ward/Kraft’s eco-friendly holographic solution is the newest addition to its security printing offering, which includes overt and covert options in inks, coatings and materials.

For more information, visit www.wardkraft.com or call (800) 821-4021.