WebbMason Launches Cross-Channel Marketing Automation Platform: MarketingBench 2.0
Provides digital and physical marketing creation, sourcing, deployment and measurement on a single platform.
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Williamson-Dickie Manufacturing Company, a global workwear company, is a long-time WebbMason customer and an early adopter of MarketingBench 2.0. “Our brands are available in more than 100 countries through company-owned stores, specialty shops in retail partner locations, and e-commerce sites such as Amazon.com and Dickies.com,” said Matthew McCartin, chief marketing officer, Williamson-Dickie Manufacturing Company. “MarketingBench 2.0 gives us the ability to rapidly customize, deploy, and manage cross-channel marketing campaigns for all distribution channels while maintaining a consistent brand image and controlling costs. WebbMason is a strategic partner and MarketingBench is a game-changer.”
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- Companies:
- Webb/Mason
- Places:
- Baltimore
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