WebbMason Names Vice President of Marketing
“WebbMason is in a unique position. Known within procurement and operations circles for its traditional printing and promotional products business, the company offers marketing software and services that can really enhance marketing productivity,” said Wolicki. “Increasing market share of WebbMason’s flagship product, MarketingBench™, an on-demand marketing management system that is used by hundreds of top enterprises across the US, will be a primary objective in the months ahead.”
As director of marketing at Ennect, a division of Elliance, Inc., Wolicki managed PR, social media, e-mail marketing and advertising to drive growth of Ennect’s suite of on-demand marketing tools. At Unica, Wolicki managed a team responsible for PR and marketing communications activities across the company’s marketing automation, marketing operations, and web analytics software divisions. Wolicki has held international marketing management positions with ECI Telecom and Banyan Systems, where she opened European markets for the company. She also ran her own marketing and user group management company, Chrysalis Communications Inc., for more than a decade, and held executive positions with several Massachusetts-based high technology marketing agencies.