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Although the industry’s direction is in flux due to the slowing economy, recent and new female college graduates shouldn’t let this deter them from joining the printing industry. Stottler observed that during a recession, people will stop selling before the customers quit buying. Her company is using the rapid growth of technology, in particular, to its advantage. “Online shopping is just one of the new solutions our female sales associates are offering their clients. Like many women, they consider themselves natural shoppers and they look at selling online catalogs/stores as an exciting, new opportunity—one that they understand and can offer to others as a time-saving convenience.”
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- Companies:
- DealerLabel
- Discount Labels
- Lancer Label
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