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On the basis of preliminary data through the third quarter of 2005, Strategies on Demand projected that digital print volume grew by 16 percent for the year—not as much as forecasted, but certainly a healthy growth rate in an industry facing 2 percent to 3 percent growth in overall demand for print. These figures suggest growing customer demand for the benefits and high response rates delivered by database-driven marketing campaigns and color-enhanced communications that are supported by digital and variable data printing.
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- Companies:
- WorkflowOne
- People:
- Michael Zawalski
- Tom Dailey
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