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According to ASI’s annual research, industry revenues reached $19.6 billion in 2007, up 5.4 percent from 2006 and a new record. In addition, spending on advertising specialties or promotional products was 83 percent greater than radio advertising, 73 percent greater than Internet display ads and nearly five times larger than outdoor advertising for the same period. Industry increases also outpaced the 2.2 percent growth rate for the United States GDP.
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