PP: What is your greatest business accomplishment and disappointment?
KA: Accomplishment: I was very proud to participate in a SaaS (Software as a Service) panel discussion twice in 2007. At that time, there was great respect for printers successfully implementing the technology for web-to-print to sustain and grow their business. I am also very proud of earning placement of several case study presentations in PODi and the award of a Hermes for a rather successfully executed multi-media campaign–—TV, print, mail, website and e-mail. Disappointment: I am so 'the glass half full' kind of person. I don't know that I've ever been 'disappointed' in business—even loss in opportunities have found avenues to gain success somewhere along the way. But if I have to choose a sad moment when things didn't quite land where one hoped, [it would] be the follow-up processes to an educational social event falling to the wayside due to the economy causing limited bandwidth. The economy hit the bread and butter for that quick printer turned integrated [marketing] services company and the people [who] were like 'family' suffered [due to the] loss of their own businesses. Work and opportunities fell silent rather quickly.