Labels

Headquartered in Clinton, S.C., Avery Dennison RFID—a business unit of Avery Dennison Corp.—announced the continued expansion of its RFID inlay product portfolio with the introduction of three new inlay designs, which are EPC Class 1 Gen 2, as well as ISO-180006-C-compliant. They are designed to be read across the range of global RFID frequency bands, and integrate seamlessly into label converting processes. Avery Dennison’s three new RFID inlays include: • AD-430 Inlay, designed to fit within a 4x1˝ label for supply chain applications. The inlay is suited for use with RF-friendly, metal and liquid contents. Wide-band characteristics provide the ability to operate

If you dig labels—and frankly, who doesn’t—the following may help to inspire new sales and recall past successes, as manufacturers look at some of their most successful, profitable and coolest label designs. Winning Ticket Donna Fisher, marketing communications specialist for Continental Datalabel, Elgin, Ill., observed that while many customers are familiar with the extensive line of products in the company’s Compulabel catalog, not as many know that Continental Datalabel specializes in customization. A client serving a national retailer recently submitted an order for uniquely sized labels for use on a variety of surfaces. The products required a special removable adhesive and laser toner coating technology. “Continental

According to industry experts, counterfeit wine could affect as much as 5 percent of wines sold in secondary markets. Eager to address the growing threat posed by producers of imitation wines, several of Napa Valley’s most prestigious wineries—including Colgin Cellars, HL Vineyards, Vineyard 29 and Staglin Family Vineyard—are employing a new, high-tech anticounterfeiting technology from Kodak, Rochester, N.Y., to protect their brands and customers. The Kodak anticounterfeiting technology prevents counterfeiters from duplicating product packaging using invisible markers that are added to printing inks, paper and other packaging elements. The markers are detectable only with proprietary handheld readers, which are leased to customers and

St. Louis, Missouri-based Somark Innovations, cofounded by Ramos Mays and Mark Pydynowski, is developing a chipless, RFID bio-ink applied by a method similar to tattooing. According to company president Pydynowski, Somark’s ink is “a biocompatible, chemically inert ink that is injected into the skin ... . This ink has special properties allow[ing] it to be remotely detected, translating into a unique ID [code] that can be read without line of sight.” Somark’s founders are motivated, said Pydynowski, by the precariousness of the nation’s food supply. The RFID ink the company produces can permanently track livestock threatened by disease in a more cost-effective way than

Headquartered in Random Lake, Wis., Badger Tag & Label developed a proprietary synthetic stock for printing custom tags and labels. “Companies that use pressure-sensitive paper labels and steel or metal tags can benefit from the features synthetic stocks offer, and can usually save money,” said Kathy Rassel, sales/marketing manager. “Synthetic stocks are also more environmentally friendly because they are not made from tree pulp and are recyclable.” Perfect for harsh environments and challenging weather conditions, UV-stabilized, waterproof synthetic stocks resist fading and tearing, as well as damage from chemicals. In addition, they fold without cracking and can withstand temperature ranges from 220° F to

Necessity is frequently called the “mother of invention.” Even when new products evolve into cultural mainstays, there’s always room for improvement or repositioning in the marketplace. Breweries in the United States, for instance, have been up and running since 1663, when Nicholas Vartlett opened one in Hoboken, N.J., according to the Hoboken Historical Museum and Cultural Center. Almost 400 years later, companies making and marketing beer still seek ways to maintain market presence. And no matter how successful the daily deluge of direct mail continues to be, upping response rates by adding personalized notes and incentives has become an increasingly popular advertising technique. Liquid

This month’s featured product is a good option for commercial printers who want to expand their product lines, as well as for printers looking to bolster label sales. It can also provide distributors with a value-added solution for end-user customers in need of full-color, high-gloss, rugged, quality labels. Check out the following clues and try to guess what the product is: • It is designed to facilitate the strong demand for short-run labels. • It helps end-users plug into a growing market. • It is a small, 7 lb. item that can make a big impact on production capabilities.

Most hotel rooms are no longer mere graveyards for bad art and plastic ice buckets. Today’s market focuses on personalizing the travel experience for consumers. In fact, many hotels now offer luxury bath products and the opportunity to purchase the items that furnish their rooms. Higher-end hotels have even begun to track repeat customers’ likes and dislikes in order to stock rooms with a loyal guest’s personal tastes. The insistence on a brand reputation embodying the idea of “hospitality” is just one way the travel industry seeks to brand itself in each detail—which ultimately creates selling opportunities for distributors. In addition to the touches

If the Wizard of Oz was granting a distributor’s wish for increased sales success, he just might produce an array of labels, decals and tags from his bag of tricks. Nothing can compete for customer loyalty while effectively differentiating brand identity and providing content information quite like a label. And, given the adhesives discoveries, design innovations and aesthetically appealing substrates, they thrive on technology and marketplace challenges. Adhesives are certainly playing a role in creating label products and opening new markets. Ingrid Brase, global marketing manager for National Adhesives, pointed out utilizing clear film for a no-label-look is replacing the much more expensive process

Headquartered in Oak Harbor, Ohio., pressure-sensitive adhesive coater acpo ltd. presents its 891 easy release polyester self-wound overlaminate film. The product is a clear-polyester film, treated with a platinum-based silicone release for smooth, quiet unwind, and features a high-grade emulsion acrylic adhesive. The premium, easy-release, self-wound film is also available with no adhesive. Label manufacturers use the easy-release polyester overlaminate in label printing processes when they require a smooth, quiet release and a lustrous-looking label. The 891 overlaminate film is easily removable from a variety of surfaces, and can be reapplied to the same surfaces without making any noise. As the manufacturer of this high-quality