Marketing and Sales

Understand Learning Styles to Grow Sales
December 4, 2018 at 4:23 pm

P+P blogger Ryan Sauers explains VARK and four primary learning styles: Visual, Auditory, Reading/Writing and Kinesthetic. Understanding them is a key way to communicate more effectively and grow your sales...

Quad/Graphics Lands Periscope in $132.5M Purchase
December 3, 2018 at 10:53 pm

Come early 2019, Quad/Graphics Inc., already renowned as a leading marketing solutions provider, will add to its clout through the addition of Periscope, with theSussex, Wisconsin-headquartered business having acquired the Minneapolis-based independent creative agency for $132.5 million last week...

Print+Promo's Top Distributors of 2018
November 27, 2018 at 5:19 pm

Print+Promo is proud to present its annual Top Distributors, featuring 2018’s 50 highest-performing distributors in print and promo.

Ditch the Call to Action in Your Cold Email Strategy
November 27, 2018 at 3:53 pm

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We often walk away. But think about a time you chose to continue. Because you were curious, you asked for more details ... to fully grasp what sounded intriguing...

Executive Perspectives: Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc.
November 27, 2018 at 3:37 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc. (K&B), Batavia, Ohio. Here, he talks about industry concerns, being mindful of business lexicon and why we need to abandon the commodity-based mindset...

Our Sales Strategy is Not Multiple Choice
November 20, 2018 at 8:52 pm

This short video from P+P blogger Ryan Sauers discusses the importance of “open essay” and creative focused sales strategy versus “multiple choice” and closed-minded sales that are more of an order-taker approach. Sales is not black-and-white in approach, but rather very gray. We must be passionate, creative and authentic in our approach in 2018 and beyond...

2018 Top 50 Suppliers: How New OneTouchPoint CEO David Holland is Keeping Up With Industry Changes
November 13, 2018 at 9:05 pm

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant...

The Difference Between a Sales Extrovert and Introvert
November 6, 2018 at 8:56 pm

This short #RyansRemarks video explains the importance of understanding the difference between Myers Briggs (MBTI) definition of extroversion versus introversion in sales. Learn new ways to think about each after watching this video...

Day-In-The-Life Series: Jillian Flesh and the Chapter 6 Cliffhanger
November 6, 2018 at 8:39 pm

We operate in a business climate where everything is needed yesterday and executives are expected to anticipate the challenges of tomorrow—yet, they make it look so easy. Ever wonder how they do it? Print+Promo’s “Day-In-The-Life” series gives a glimpse into the day-to-day experiences of print and promotional product industry professionals...