Marketing and Sales

Many print salespeople tell me that if they want to win work then they have to reduce their prices to match the customer’s demands. But if we adopt this attitude then selling print becomes a race to the bottom. The lowest price wins. And there is always, always a lower price...

On the surface, the goal of the manufacturing vertical is straightforward: use components to make a finished good. Those who specialize in this area say it’s a little more complicated than that. Manufacturing can cover a broad scope of industries—from companies that produce equipment, components and electrical supplies to televisions or vacuum cleaners. Though many acknowledgements are now electronic, opportunities for paper-based forms remain across departments...

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. For salespeople within the print and promotional products business, most have been tasked with figuring out a new rhythm with selling...

This month, Print+Promo delved into three key verticals, health care, manufacturing and financial, to see how customer needs are evolving, what the respective sales cycles look like and how distributors can avoid making common mistakes. Find out what industry experts had to say...

To help the print community bounce back during this time of economic recovery, SinaLite has created its Bounceback Resource Center. Launched at the end of May, it is a page on the SinaLite website that houses numerous timely resources. All of these resources are free to download, even for those who do not have a SinaLite account...

At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team…

Linda Miller Seder, principal of Innovative Promotional Concepts, Watertown, Mass., explains her thought process behind a campaign she handled for SB360 Capital Partners, and offers advice to peers hoping to broaden their reach in the financial vertical...

As the pandemic continues, we have to wonder if this isolation will eat away at our creativity and innovation...

Print+Promo is proud to present its seventh annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Michelle Cousino, accounting/human resources for Kay Toledo Tag, a Div. of Ennis Inc...

Print+Promo is proud to present its seventh annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Christy Besserman, operations manager for NBS Systems Inc...