Marketing and Sales

How Hot Dog Promos Create Opportunities for Creative Apparel, Packaging
January 24, 2023 at 12:38 am

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

10 Ways to Deliver a Killer Sales Presentation
January 24, 2023 at 12:34 am

Love them or hate them, presentations are key to closing deals. But with the nature of sales evolving from cold calls to lead generation and Zoom meetings, so too must your approach. We compiled a list of helpful pointers to make your good sales presentation a great one...

And This Time, I Mean It
January 10, 2023 at 8:01 pm

It’s a Woulda-Coulda-Shoulda season. 2023 seemed so far away, didn’t it? Suddenly, we are making New Year’s Eve plans, frantically calling accountants for advice, looking back on 2022, and thinking about the changes we will make moving forward. In this week’s blog, Bill shares questions to ask yourself as you look back on 2022 and plan for 2023...

2022 Top Suppliers: Staton Corporate & Casual's Inventory Investment and Family Atmosphere
December 13, 2022 at 8:10 pm

As part of Print+Promo Marketing's 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Check out our conversation with Billie Staton, president of Staton Corporate & Casual, the No. 9 supplier on our list...

Pantone Reveals Its 2023 Color of the Year
December 13, 2022 at 8:05 pm

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is...

Taking Care
November 22, 2022 at 6:41 pm

We’ve officially reached fourth quarter peak madness. Now is traditionally when we’re pulling all-nighters to meet major year-end deadlines, finalizing upcoming strategies and maybe questioning if it’s all worth it in those late (or early-morning) hours. I thought about this as I worked on Print+Promo Marketing’s Top Suppliers/Supplier Excellence Awards issue...

Executive Perspectives: Patricia “Pat” Dugan of Budgetcard Inc.
November 22, 2022 at 4:57 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic made business personal...

Print+Promo Marketing 2022: Supply chain issues, price increases and pandemic fallout continue to affect the print and promo industry, but these 11 CSRs are up for any challenge
November 1, 2022 at 6:10 pm

Print+Promo Marketing’s 2022 collection of CSR All-Stars exemplify the traits an employer would want their first point of contact to have. They’re able to anticipate, act quickly and resolve efficiently. More importantly, they bring a human element to their work. Read on to learn how these 11 CSRs keep calm, navigate challenges and more...

2022 CSR All-Stars: Kim Duplessis, Barker Specialty Company
October 26, 2022 at 9:23 pm

Print+Promo Marketing is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers — even when those customers are not always right — and often go out of their way to solve challenges with an unwavering smile. Meet Kim Duplessis, account manager at Barker Specialty Company...