Marketing and Sales

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

Love them or hate them, presentations are key to closing deals. But with the nature of sales evolving from cold calls to lead generation and Zoom meetings, so too must your approach. We compiled a list of helpful pointers to make your good sales presentation a great one...

It’s a Woulda-Coulda-Shoulda season. 2023 seemed so far away, didn’t it? Suddenly, we are making New Year’s Eve plans, frantically calling accountants for advice, looking back on 2022, and thinking about the changes we will make moving forward. In this week’s blog, Bill shares questions to ask yourself as you look back on 2022 and plan for 2023...

As part of Print+Promo Marketing's 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Check out our conversation with Billie Staton, president of Staton Corporate & Casual, the No. 9 supplier on our list...

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is...

We’ve officially reached fourth quarter peak madness. Now is traditionally when we’re pulling all-nighters to meet major year-end deadlines, finalizing upcoming strategies and maybe questioning if it’s all worth it in those late (or early-morning) hours. I thought about this as I worked on Print+Promo Marketing’s Top Suppliers/Supplier Excellence Awards issue...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic made business personal...

Viveka Hulyalkar, the co-founder and CEO of Beam Impact, shares how to turn consumer behaviors into cash to make a tangible impact. Listen to Hulyalkar’s story and valuable advice on the latest episode Million Dollar Monday...

Print+Promo Marketing’s 2022 collection of CSR All-Stars exemplify the traits an employer would want their first point of contact to have. They’re able to anticipate, act quickly and resolve efficiently. More importantly, they bring a human element to their work. Read on to learn how these 11 CSRs keep calm, navigate challenges and more...

Print+Promo Marketing is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers — even when those customers are not always right — and often go out of their way to solve challenges with an unwavering smile. Meet Kim Duplessis, account manager at Barker Specialty Company...