Marketing and Sales

Executive Perspectives: Rustin Luedtke, vice president of sales and marketing for Label Works and FolderWorks
March 19, 2019 at 8:37 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Rustin Luedtke, vice president of sales and marketing for Label Works and FolderWorks, North Mankato, Minn. Here, he talks about the inspiration for a new product line, explains why he hates complacency and reveals how he ultimately left his “Animal House” lifestyle behind...

Never Quit or Give Up: Find Ways to Achieve Your Goals
March 12, 2019 at 8:15 pm

This short #RyansRemarks video shares insights as to how we can best succeed and achieve our goals. It explains there is no time for excuses, quitting or giving up. And, even when life gets difficult and busy, there is indeed a way to accomplish what we desire to do...

Packaged, Sealed and Delivered: 5 Tips for Impactful Packaging
March 12, 2019 at 8:04 pm

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

Print+Promo 2019: Under 40
February 26, 2019 at 7:45 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right...

Under 40: Courtney Bruce, Real Sourcing Network (RSN)
February 21, 2019 at 8:56 pm

Courtney Bruce, 24 Marketing Engagement Manager Real Sourcing Network (RSN), New York How she got her start: In college, I had a focus in print, and was grateful for amazing instructors. I learned everything from litho and Intaglio [printing] to screen printing. I fell in love with screen printing—the process the mess, everything. I ended…

Under 40: James JB Kennedy, CURAtive
February 21, 2019 at 8:21 pm

James JB Kennedy, 33 President, Co-Founder CURAtive, Cincinnati How he got his start: I [was employed at] a mom-and-pop shop for almost five years, working my way from the digital black-and-white division to the office manager. I wanted to grow the business, but the owner didn’t see the value of growing and scaling the business.…

Under 40: Greta Mantell, Image Source
February 21, 2019 at 7:53 pm

Greta Mantell, 31 Senior Account Executive Image Source, Kirkland, Wash. How she got her start: A family friend recommended the industry and specifically the company to me. I was in a sales role at another company (Cintas) for two-and-a-half years right out of college, and was looking to make an industry and company change. The…

Under 40: Corey Lewis, AbelsonTaylor
February 21, 2019 at 6:36 pm

Corey Lewis, 29 Senior Print Producer AbelsonTaylor, Chicago How he got his start: There was never a time when my life wasn’t affected by the transformative power of print and design. My grandfather, a first-generation immigrant from Germany, was able to start and provide for his family by working at a paper mill. My grandmother…

Under 40: Sadie Kikkert, PromoPlace
February 21, 2019 at 5:51 pm

Sadie Kikkert, 21 Sales Coordinator PromoPlace, Ancaster, Ontario How she got her start: My boss saw my work efforts at a yard clean-up one Saturday, and noticed how much effort I put into things. So, I got told from someone else to hand in a résumé at PromoPlace. I did and got the job. Her…