Marketing and Sales

Executive Perspectives: Cheri Miroballi of TABBIES
September 15, 2020 at 7:30 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Cheri Miroballi, vice president of sales and owner of TABBIES, a Div. of XERTREX International Inc., Itasca, Ill. Here, she details her professional journey, explores the mixed effects of remote working and shares how she is adapting her product line in response...

'Be a Conduit': 3 Tips to Earn More Referrals
September 15, 2020 at 5:16 pm

Referrals can make a huge difference for your business. Few things are more effective than customers spreading the word about your exemplary service and products. Here are three simple tips to get more of them...

4 Case Studies That Will Spark New Ideas for Creative Promotions
September 8, 2020 at 7:45 pm

The last few months have tested the resiliency of distributors. There have been new routines to follow, new obstacles to overcome and new products to learn. But, while campaign goals may have shifted, what hasn’t changed is the need for strong business partnerships. In fact, there’s even more opportunity to showcase the value of print and promo, and distributors are in a position to bring their clients’ ideas to life...

How Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
September 8, 2020 at 6:08 pm

The past year has been a blur, but a few things have never been more clear. The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care...

Executive Perspectives: Kris Bilyeu of Tabco
August 25, 2020 at 8:18 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Kris Bilyeu, chief operating officer for Tabco, Terre Haute, Ind. Here, he shares why he committed to the family business, expands on his core values and talks selling during a pandemic...

Have You Thanked a CSR Lately?
August 11, 2020 at 8:10 pm

If you think about it, we are all in customer service, simply doing our best to make clients feel heard, understood and supported. But, customer service representatives (CSRs) in the traditional sense typically are at the front line fielding the brunt of criticisms. Add to the mix the worst global pandemic...

QR Code Menus: The Touchless Revolution In Restaurants and Hospitality
August 4, 2020 at 6:08 pm

For restaurants during the pandemic, regulations against indoor dining have been a huge hurdle to overcome. Once restaurants were allowed to serve people sitting at outdoor tables, they had to do things differently still. There was a greater need for PPE for workers who previously didn’t need it. There was a need for hand sanitizer on a large scale. And the way...

How to Cultivate Successful Supply Chain Partnerships
July 29, 2020 at 7:19 pm

As conglomerates like Amazon and Vistaprint continue to change the way we conduct business, alliances between distributors and suppliers are needed now more than ever to protect their spot in the print and promo space. However, there’s a big difference between just working with someone and working well with someone, so it’s crucial to find the right fit for your professional partnership...