Marketing and Sales

This short #RyansRemarks video explains the four qualities we must have to conduct more effective sales training: empathy, expertise, enthusiasm and clarity...

Customer service can be a tricky game, especially since a distributor has a duty to be multiple things to multiple people. On some days, your goal is to make the...

Doesn’t it feel like a moment ago we were all yelling, “Happy new year!” and then we blinked and it was November? Time is wild, man. Anyway, whether you realize it or not, the holiday season is here. And, for distributors who have tried their best to deny the changing of the season, there's still time to get in on the holiday and seasonal promotions selling game...

As conglomerates like Amazon and Vistaprint continue to change the way we conduct business, alliances between distributors and suppliers are needed now more than ever to protect their spot in the print and promo space. However, there’s a big difference between just working with someone and working well with someone, so it’s crucial to find the right fit for your professional partnership...

With so many marketing channels to choose from, it can be difficult to decide where you should allocate your marketing budget. Direct mail, email, social media, paid search—all are great options to get your name top-of-mind with prospective clients, but there’s another option that can make a huge difference in your brand power. Content marketing...

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Brian Meshkati, vice president of marketing for SinaLite, Dublin, Ohio. Here, he explains his goal-setting process, talks about his preferred marketing mix and offers a passionate defense of print...

This short #RyansRemarks video discusses that, in life, business and sales, “nothing is a done deal ... until it is a done deal.” And, it explains what that means to us when it comes to improving our performance...

From the long workday commute to chauffeuring kids to various extracurricular activities, Americans are a nation of drivers—which is good news for distributors. Because a car is a substantial purchase, automotive businesses need to make sure all print collateral...

In this two-minute #RyansRemarks video, you will gain insights of what “selling outside the box” means and why it matters. And, learn how to close more prospects and grow existing clients...

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Richard Ghelerter, president of Apex Color, Jacksonville, Fla. Here, he addresses the industry’s shortage of skilled workers, discusses the domino effect of raw material inflation and reveals the star of his commercial print division...