Marketing and Sales

In the latest episode of Ryan's Remarks, P+P blogger  Ryan Sauers discusses the qualities of great salespersons versus salespersons that are average in nature, and, why understanding this concept and changing your thought process about it is so important for your organization.

Your product might be physical, but your marketing still needs to have digital elements. When buyers look for a print provider, they do

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

Buyers are busy people and are constantly bombarded with sales pitches. They know how to tune out salespeople and focus on their key objectives by leveraging their networks to get referrals for service providers. This is why follow-up is key. Here are my top five tips...

For Print+Promo’s June Executive Perspectives column, we interviewed John Becker, senior vice president of sales and marketing for Discount Labels, New Albany, Ind. Here, he talks about the importance of investing in the future and sets the record straight on his parent company Cenveo’s financial situation...

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

As a sales professional, you know how much hard work and dedication it takes to maintain accounts while constantly searching for more business. It’s a part of the job, and though it can be a deeply personal process, that doesn’t mean that you can’t learn new tricks and techniques from others...

In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers explains that successful “integrated marketing” in 2018 means finding the correct blend of traditional and digital mediums and touchpoints...

Spelling can spell trouble for even the most conscientious word lovers among us, and since so many of our behaviors have become common knowledge in a society driven by curiosity, it figures that our gaffes when linking letters together would come to be a topic of fixation for the folks at Google Trends. As they…

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Tom Marchessault, chief operations officer of BCSI, Burnsville, Minn. Here, he talks about workplace caffeine habits, trailblazing into electronic territory and why marketing-based products are here to stay...