Marketing and Sales

How to Build Customer Trust and Get Referrals
February 28, 2023 at 6:51 pm

Is your business looking for a new method to gain customers? Referrals can be an effective way to grow your clientele. Whether you create a referral program or focus on social sharing and reviews, it comes down to building customer trust. This article will cover referral types, the best tactics for approaching them, and...

ASB Sales Associate Kevin Becker Achieves Record Year
February 28, 2023 at 6:31 pm

American Solutions for Business sales associate Kevin Becker achieved a record year in sales, increasing by 53% in the last fiscal year. He has been with ASB since 2018. Becker's goals remain attainable and can be attributed to the work he’s already put into utilizing the tools he has, including his...

FONO (Muzzillo Dictionary of Terms)
February 21, 2023 at 7:10 pm

FONO. Do you know what that is? We’ve all heard about FOMO, “Fear of Missing Out.” But FONO is a different fear. FONO is “Fear of No.” FONO is the No. 1 reason most people never get wealthy in this business. It’s the No. 1 reason why some people fail in this business...

Executive Perspectives: Ross Silverstein of iPROMOTEu
February 21, 2023 at 6:54 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Silverstein, president and CEO of iPROMOTEu, Wayland, Massachusetts. Here, he traces his path to promo success, shares his industry predictions and explains why reputation matters...

Orbus Releases 2023 Editions of Exhibitors’ Handbook and Promo Handbook Catalogs
February 21, 2023 at 5:37 pm

Orbus Exhibit & Display Group, Woodridge, Illinois, has introduced the 2023 editions of The Exhibitors’ Handbook and Promo Handbook display product catalogs. These catalogs are well known for being an unbranded resource Orbus offers to dealers to assist with selling and marketing display products...

The Magnet Group Announces Two Promotions to Sales Team
February 7, 2023 at 4:35 pm

The Magnet Group, Washington, Missouri, announced the promotions of Gigi Robles to regional inside sales lead for the West Coast, and Angela Caldwell to regional inside sales lead for the Midwest states. Robles has been with The Magnet Group for more than 10 years. Caldwell has been with the company for 13 years...

Executive Perspectives: Jeff Hartman of CP Supply
February 7, 2023 at 3:27 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jeff Hartman, president and CEO of CP Supply, Bettendorf, Iowa. Here, he explains what motivates him, imparts advice on navigating current business challenges and shares an exciting investment for 2023...

How Hot Dog Promos Create Opportunities for Creative Apparel, Packaging
January 24, 2023 at 12:38 am

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

10 Ways to Deliver a Killer Sales Presentation
January 24, 2023 at 12:34 am

Love them or hate them, presentations are key to closing deals. But with the nature of sales evolving from cold calls to lead generation and Zoom meetings, so too must your approach. We compiled a list of helpful pointers to make your good sales presentation a great one...