Marketing and Sales

Olivia Scott, MAS, is owner and president of Promotional Partners Inc., a distributor based in Apex, N.C. In 2018, she attended a live Power Meeting, our sister brand Promo Marketing's one-on-one business development events that match distributors and suppliers to create partnerships and build relationships. When Scott saw...

Jack Canfield, founder of the billion-dollar "Chicken Soup for the Soul" publishing empire, discusses with host Greg Muzzillo how success is like knowing the combination to a lock. “If you know that combination, you can open the lock," explains Canfield...

If we may say so, we’re getting pretty good at these virtual events. We now have two Back to Business Virtual Events under our belt, and we’re gearing up for the Winter Edition on Jan. 25-28 and Feb. 1-4...

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

It’s a beautiful July day. The sun is out and it could not be more perfect. Your phone rings. It’s a friend asking you to come golfing/fishing/whatever-ing. If you want to be able to say, “Heck yeah,” you need to watch Bill’s Short Attention Span Sales Tip...

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this...

In this short #RyansRemarks Video, Ryan explains a three-part leadership strategy to help you determine where you are going (and how you will get there) in your life or business...

Over the last decade, industry talk has turned to extending the value proposition of the supply chain partnership. Companies are no longer categorized as “manufacturers” or “distributorships”…

Amazon.com is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in...

Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year. Calling the two colors “a marriage of color conveying a...