Marketing and Sales

WWTT? So Many COVID-19 Emails ... But Are There Any 'Good' Ones?
March 24, 2020 at 6:59 pm

Right now, the world feels like a very scary, uncertain place, as we all make adjustments to our daily lives during this pandemic. And while each day often seems weirder or scarier than the one before it, there is also a lot of room for hope and positivity. For today's "What Were They Thinking?" post, I want to look at some COVID-19 emails I've received from brands...

Selling Promo During a Crisis: Doing Your Job When Things Get Weird
March 24, 2020 at 5:04 pm

Things are weird right now. Your customers’ businesses are probably closed or operating in reduced capacity. New orders are light, existing ones on hold or cancelled. People are adjusting to a new normal that changes by the hour. Everyone’s a little anxious...

Why Print Is a Digital Champion—Plus How to Measure Success
March 17, 2020 at 5:20 pm

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

Feel Good
March 10, 2020 at 8:44 pm

At the recent World Economic Forum in Davos, Switzerland, Coca-Cola made the sort of announcement that will have Earth lovers’ heads spinning. The beverage giant said that no, it will not stop selling its drinks in single-use plastic bottles because that’s what customers want in their heart of hearts...

Print+Promo 2020: Under 40
February 25, 2020 at 7:50 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right...

2020 Under 40: Kristina Davis, Brand Advantage Group, a Safeguard Company
February 21, 2020 at 7:47 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right. This week’s spotlight features Kristina Davis, sales executive, Brand Advantage Group, a Safeguard Company…

2020 Under 40: Nick Wilmhoff, CURAtive Group
February 21, 2020 at 5:10 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right. This week’s spotlight features Nick Wilmhoff, vice president of business development, CURAtive Group…

2020 Under 40: Melissa Niekamp, Touchstone
February 21, 2020 at 4:50 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right. This week’s spotlight features Melissa Niekamp, senior account executive, Touchstone…

2020 Under 40: Michaela Dodenhof, Pocket Folders Fast
February 21, 2020 at 4:33 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right. This week’s spotlight features Michaela Dodenhof, customer sales representative, Pocket Folders Fast…