Marketing and Sales

Terry Fergus discusses the importance of building relationships and always having your eyes open to the opportunities around you. As a successful entrepreneur and trusted financial advisor, Fergus shares the most important question that every client is dying to answer: “Tell me about yourself"...

“Our thoughts are affecting our mental metabolism—if you want energy that’s going to keep you going, then start having some better self-talk,” explains Kate Eckman, an accomplished entrepreneur, coach and author. Eckman shares her 10-step approach to becoming a better you and reaching maximum potential...

Since the pandemic shut down the entire country, some sectors have bounced back quicker than others. Two areas that have struggled to find their paths to normal are sports and live music, which tend to rely on large crowds that have been mostly banished over the past year...

Selling printing to marketers and brand owners has never been more challenging. Sales representatives must convince a new breed of communication decision makers — made up of digital natives who can select from more communication options beyond print, who expect content...

A life-changing diagnosis encouraged Dr. Anya Szigeti to embark on a lifestyle change that would reverse her symptoms. She shares her story and discusses practical steps for entrepreneurs and business people to have more energy and achieve optimal success...

As buyers and sellers continue to face the challenges of COVID-19, business basics still apply, but there are also some new realities.

Olympic gold medalist and entrepreneur Geoff Gaberino discusses the importance of determination and preparation. Gaberino shares his story and life lessons with host Greg Muzzillo on this week’s Million Dollar Monday...

From gender pay gaps to systemic issues, the challenges facing women in the workplace have been well-chronicled. In our own industry it was once rare to see women walking the floors of major trade shows. But so much progress has been made surrounding female representation in print and promo, and there are more women than ever before creating dynamic marketing campaigns, generating sales dollars, running machinery and leading multimillion-dollar companies...

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Brittany David, chief revenue officer for SnugZ USA...

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Ashley McCune, president of Facilisgroup...