Marketing and Sales

2021 Top Distributors: How American Solutions for Business Grew Sales by 18%
October 12, 2021 at 2:56 pm

As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Justin Zavadil of American Solutions for Business, the No. 5 company on this year's list...

Fixed Mindset Versus Growth Mindset
October 11, 2021 at 2:07 pm

Do you have a growth mindset or fixed mindset when it comes to approaching a problem? The co-founder and CEO of Lucid Drone Technologies saw an opportunity to use drones to create a safer and more efficient cleaning method. Andrew Ashur has been named to Forbes’ 2021 list of 30 Under 30 and discusses how failure is a springboard for growth...

Year-End and Holiday Promotions: Tips, Product Ideas and Advice From Suppliers
October 5, 2021 at 5:00 pm

We all know that person who gets into the holiday spirit a little early. Maybe it’s the house on your block that breaks out the Halloween decorations as soon as the NFL season starts. Maybe it’s that aunt who’s handing out candy canes as soon as Thanksgiving dinner is cleared off the table. It’s natural to think, “OK, hold your horses—we’ll get there soon enough.” But those holiday early-birds might not be as off base as you think...

One Clear Sign It’s Time to Sell Your Business
October 4, 2021 at 6:51 pm

Frank Fiume successfully started i9 Sports, the nation’s first and leading franchisor of youth sports leagues and camps. Fiume discusses with host Greg Muzzillo the importance of going against the grain and pursuing your passion, and also understanding when it’s time to call it quits and exit the business...

Top Secrets of Successful People
September 27, 2021 at 7:38 pm

Are you reaching your full potential or trapped in a bubble? Jennifer Kushell, founder of Explore Your Potential, discusses with host Greg Muzzillo the importance of exposure to resources, information and networks. Understanding what’s on the "menu of life" is a game changer...

2021 Top Distributors: Where Every Number Tells a Story
September 21, 2021 at 7:37 pm

Welcome to our first Top Distributors Resource under the Print+Promo Marketing brand! What a year it’s been. Last summer, as we strategized the messaging of our soon-to-be combined print resource, none of us could predict how the pandemic would affect the print and promo industry. To be fair, the only thing anyone could confirm was that “uncertainty is the only certainty."...

How Trade Associations and Strong PR Can Grow Your Business
September 21, 2021 at 6:46 pm

Franchise-builder David McKinnon discusses his passion for franchising and key advice to grow your business. As co-founder of Service Brands International, he built nine brands with nearly 2,000 franchises in eight countries. Here, he talks about the importance of trade associations and his involvement with the International Franchise Association...

Executive Perspectives: Brad Thompson of EM Print Group
September 14, 2021 at 8:43 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Brad Thompson, president of EM Print Group, Elyria, Ohio. Here, he reflects on his professional path, addresses the skilled labor shortage and shares how he’s investing in the future...

What to Do If You're Dealing With Burnout
September 14, 2021 at 7:08 pm

It has been a tough year. No matter what kind of success we have had (or not had) as salespeople, work has been harder and the stress level has been off the charts. Our personal and professional lives have been upturned, and the changes and unknowns have given us more to simultaneously deal with than ever...