Marketing and Sales

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)
January 12, 2021 at 9:12 pm

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

Work Hard Now, Play Later
January 12, 2021 at 8:58 pm

It’s a beautiful July day. The sun is out and it could not be more perfect. Your phone rings. It’s a friend asking you to come golfing/fishing/whatever-ing. If you want to be able to say, “Heck yeah,” you need to watch Bill’s Short Attention Span Sales Tip...

How to Create a Value Proposition for Your Distributor Business
January 5, 2021 at 1:13 am

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this...

Where Are You Going? Learning to Lead
December 15, 2020 at 9:30 pm

In this short #RyansRemarks Video, Ryan explains a three-part leadership strategy to help you determine where you are going (and how you will get there) in your life or business...

Amazon Misses the Mark With its Holiday Toy Catalog
December 15, 2020 at 6:56 pm

Amazon.com is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in...