Marketing and Sales

Is your business looking for a new method to gain customers? Referrals can be an effective way to grow your clientele. Whether you create a referral program or focus on social sharing and reviews, it comes down to building customer trust. This article will cover referral types, the best tactics for approaching them, and...

American Solutions for Business sales associate Kevin Becker achieved a record year in sales, increasing by 53% in the last fiscal year. He has been with ASB since 2018. Becker's goals remain attainable and can be attributed to the work he’s already put into utilizing the tools he has, including his...

FONO. Do you know what that is? We’ve all heard about FOMO, “Fear of Missing Out.” But FONO is a different fear. FONO is “Fear of No.” FONO is the No. 1 reason most people never get wealthy in this business. It’s the No. 1 reason why some people fail in this business...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Silverstein, president and CEO of iPROMOTEu, Wayland, Massachusetts. Here, he traces his path to promo success, shares his industry predictions and explains why reputation matters...

Orbus Exhibit & Display Group, Woodridge, Illinois, has introduced the 2023 editions of The Exhibitors’ Handbook and Promo Handbook display product catalogs. These catalogs are well known for being an unbranded resource Orbus offers to dealers to assist with selling and marketing display products...

The Magnet Group, Washington, Missouri, announced the promotions of Gigi Robles to regional inside sales lead for the West Coast, and Angela Caldwell to regional inside sales lead for the Midwest states. Robles has been with The Magnet Group for more than 10 years. Caldwell has been with the company for 13 years...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jeff Hartman, president and CEO of CP Supply, Bettendorf, Iowa. Here, he explains what motivates him, imparts advice on navigating current business challenges and shares an exciting investment for 2023...

Calloway Cook, founder and active president of the supplements company Illuminate Labs, discusses with host Greg Muzzillo the miscommunication between consumers and the dietary supplement industry, and reveals his best advice for aspiring entrepreneurs...

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

Love them or hate them, presentations are key to closing deals. But with the nature of sales evolving from cold calls to lead generation and Zoom meetings, so too must your approach. We compiled a list of helpful pointers to make your good sales presentation a great one...