Marketing and Sales

How to Identify Great Salespeople (Video)
July 17, 2018 at 3:32 pm

In the latest episode of Ryan's Remarks, P+P blogger  Ryan Sauers discusses the qualities of great salespersons versus salespersons that are average in nature, and, why understanding this concept and changing your thought process about it is so important for your organization.

82 Percent of B2B End-Buyers Expect Immediate Customer Service Responses
July 3, 2018 at 4:13 pm

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

Follow Up with Follow-Up
July 2, 2018 at 6:35 pm

Buyers are busy people and are constantly bombarded with sales pitches. They know how to tune out salespeople and focus on their key objectives by leveraging their networks to get referrals for service providers. This is why follow-up is key. Here are my top five tips...

Discount Labels Unaffected By Parent Company Cenveo’s Bankruptcy
June 26, 2018 at 6:59 pm

For Print+Promo’s June Executive Perspectives column, we interviewed John Becker, senior vice president of sales and marketing for Discount Labels, New Albany, Ind. Here, he talks about the importance of investing in the future and sets the record straight on his parent company Cenveo’s financial situation...

Are You Selling to These Key Verticals? You Should Be
June 19, 2018 at 5:03 pm

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

Print and Promo Professionals On How to Increase Sales
June 12, 2018 at 7:56 pm

As a sales professional, you know how much hard work and dedication it takes to maintain accounts while constantly searching for more business. It’s a part of the job, and though it can be a deeply personal process, that doesn’t mean that you can’t learn new tricks and techniques from others...

Fun With Proofreading: Google Trends Reveals Each State's Most Misspelled Word
June 5, 2018 at 4:03 pm

Spelling can spell trouble for even the most conscientious word lovers among us, and since so many of our behaviors have become common knowledge in a society driven by curiosity, it figures that our gaffes when linking letters together would come to be a topic of fixation for the folks at Google Trends. As they…

Executive Perspectives: Tom Marchessault of BCSI
May 29, 2018 at 7:04 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Tom Marchessault, chief operations officer of BCSI, Burnsville, Minn. Here, he talks about workplace caffeine habits, trailblazing into electronic territory and why marketing-based products are here to stay...