Marketing and Sales

When asked how it’s going, giving month-to-month sales numbers is less preferable than providing trends in 90-days increments...

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bob Burdette, president of Multi Business Systems, Bakersfield, Calif. Here, he highlights the benefits of community, advocates for lifelong learning and shares his philosophy for growth during recessionary periods...

As part of Promo Marketing's 2019 Top Distributors list, it took a look at some of the industry’s fastest-growing promo distributors. Winbrook, a $22 million print company based in Billerica, Mass., was one of them, 
increasing its promotional products sales 42.86 percent from $3.5 million in 2017 to $5 million last year...

Just as times are changing and technology is evolving, businesses, in particular, have to recognize when to revisit their current strategy. It’s no secret that print has suffered a few blows in recent years, and many companies are turning to other sources to make up for lost revenue...

Taco Bell is at it again in thinking of unique branding opportunities, as its promotional hotel will be honoring die-hard diners come August...

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Julian Marsh, director of commercial printing for District Photo Inc., Beltsville, Md. Here, he talks about new initiatives, shares his passion for spreadsheets and explains why print will always be home...

Whether you’re new to the industry or a seasoned pro, the decision to target one, three or five verticals is one that you should make with care and research. Choosing a vertical that is regulated or easily influenced by outside sources may come back to haunt you; on the other hand, positioning yourself as an expert in...

As much as I’d like time to stand still, before I know it, my kids will be graduating high school, ready to begin new adventures, and the advice, while similar in message, may be worded a bit differently. The focus will turn to finding jobs, pursuing passions and persevering after failure. Will that passion cross over into the print industry?...

Millennials get a bad reputation. They can’t buy houses because they’re eating Himalayan sea salt avocado toast with $7 oat milk lattes. They ruin concerts for everyone because they can’t put their smartphones down. And, they’ll sport Nirvana T-shirts without being able to name three of the band’s songs. But they’re entering the workforce in droves...

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...