Marketing and Sales

Listen and Learn
January 1, 2012

Has your organization ever implemented an improvement project that turned out to be ill-imagined, too costly or simply off the mark? Unfortunately, many companies have. As the economy becomes more uncertain, many organizations (including your competitors) will be looking for ways to shore up lost sales, market share and profits.

Mission Possible
January 1, 2012

Honing in on the person who makes the buying decisions at a company and establishing a relationship with them is a crucial part of succeeding with a prospect, not only for making the immediate sale, but also for setting them up to be a repeat customer. It may seem like an obvious point, but that doesn't mean it's an easy one.

Business Smarts
January 1, 2012

It's now 2012. We still don't have flying cars or robot maids, but this month's mystery product takes full advantage of those powerful pocket-sized computers we call smartphones.

New Year, New Goals
January 1, 2012

It has been interesting to watch the industry as the year unfolded. 2011 was filled with twists and turns, acquisitions and mergers and governmental policy changes that forced distributors and suppliers to jump through more hoops than ever before. I can honestly say this year has kept us on our toes. My team and I have thoroughly enjoyed bringing you the news as it happens, the best variety and scope of product reviews the industry has to offer and feature stories chock full of information on how to build your business.

15 Minutes
November 1, 2011

When it came time for Arthur Bartell, group president of Fort Collins, Colorado-based Proforma Big Dog Branding, to find a job he had a choice of three positions.