Marketing and Sales

Terri Welisek jumped into the sales arena because she thought it would lead her to her ultimate career goal of vice president of sales and marketing. Once there, Welisek, owner of Sherwood, Wisconsin-based Stratosphere Sourcing, realized she had a flare for sales in the printing industry.

Are you wasting your customers' time?

Most people don't realize the power of silence when negotiating a deal. I recently observed someone discussing a deal with a prospective customer.

Wright Business Graphics of California (a subsidiary of Wright Enterprises Holding Company headquartered in Portland, Ore.) hired Robert Schluter as director of sales, commercial division in its growing Chino, Calif. facility. In this newly created position, Schluter will be directly responsible for managing all commercial print sales initiatives for Wright Business Graphics’ Southern California region.

When Cindy Hadfield was working as a consultant, setting up companies' accounting systems and training their personnel, she always got the same question: Where could they get checks that were compatible with their software?

When people are searching on the Internet for companies, products or services such as yours, the vast majority start their searches with one of the leading search engines.

"All customers care about today is price. It doesn't matter if your product or service is better, lasts longer or enables them to do more things. If you don't have the lowest price, you lose."

Grand Rapids, Michigan-based Broker Forms is ushering in a new era of delivering excellence to distributors, complete with a host of new materials.

Headquartered in Salem, Mass., Plastilam introduced its Platinum Reseller program. This program has been designed exclusively for the reseller/print broker/agent/distributor and will be offered to a very select and limited number of companies.

Wauconda, Illinois-based Plastic Graphic Co. has remained a family-owned business for 40 years due to some simple, but straight-forward, business reasons, according to vice president of sales Brian Grimes.