The Latest
Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time...
Ever notice how the argument against cold calling is actually against cold pitching? (a concept that has never worked in B2B.)
Packaging labels are everywhere, from the grocery store to the gas station. Because they’re so common, we take for granted the level of thought and creativity it takes to truly manufacture winning labels, but there’s no question that they can make or break a company. Need more proof?...
Major Business Systems, a subsidiary of Ennis Inc., currently located in a leased facility in Hillsborough, N.C., announced its intention to relocate its production operations to the Ennis-owned facility in Chatham, Va. “The expiration of our lease at the Hillsborough, N.C. facility allows us...
A Pittsburgh area same-sex couple was expecting to receive the wedding programs for their upcoming wedding from Vistaprint. What was supposed to say “Celebration” and “Welcome to Andrew and Stephen’s wedding” instead were pamphlets that said...
There may not be a better pairing than wine and cheese, but the Last Wine Company, a brand of Treasury Wine Estates in Napa Valley, Calif., wants consumers to think beyond aged gouda. Its recommendation? Bloodthirsty zombies. With the help of augmented reality, the Last Wine Company has unveiled two new The Walking Dead wines...
Grossman Marketing Group, Somerville, Mass., a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations...
As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Stuart Boyar, president and CEO of the Cooley Group Inc., Rochester, N.Y.; and president of PSDA, Chicago. Here, he talks about his approach to relevance, how to navigate industry challenges and the effects of an evolving supply-chain dynamic...
First it was Google. Now it's Nintendo. Corrugated board is clearly becoming a hot material in the electronics world. You may have seen or heard about the new Nintendo Switch game system that came out in 2017, but now, Nintendo has announced that it has developed Nintendo Labo, a line of Switch add-on kits. It describes the kits as "a new line of interactive build-and-play experiences designed to inspire...
Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...