Business Strategies for the Distributor Sales Professional
The dog gets sick. The computer won’t boot. It starts pouring down rain during my run and my hair gets ruined. On to work. Angry phone calls. No positive responses to my email inquiries. My best client is selling her business. What do I do...
Scientists at Skipping Rock Labs have created an edible water ball designed to eliminate the plastic…
It took two years of college and the help of a family friend for Zackary R. Cavanaugh to find his perfect professional match. During his sophomore year at Northwestern Michigan College, where he was studying business administration, Cavanaugh learned about the exciting world of print from...
The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...
If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, the beverage giant’s wildly successful “Share a Coke” program. Coca-Cola first launched “Share a Coke” in Australia in 2011, and brought the campaign to the U.S. in 2014. That year, the company featured the 250 most...
Color-changing ink in packaging applications has been around for years, but Crown and CTI have collaborated on a new technology that features hidden messages. Matt Twiss of Crown shared some insights on Reveal Ink with packagePRINTING...
If you and others in the office don’t like a salesperson, odds are the customers don’t like him very much either...
Printing has been a constant in Michelle Collier’s life. Ever since her stepfather, Brian Klauss, founded Flamingo Label in 1988, Collier always has had a role in the company—from sweeping floors to boxing and packaging finished labels...
The “Standard Register Co.” name hasn’t been talked of much since the rebranding to Taylor Communications occurred. But a new lawsuit is changing that. According to Bank Investment Consultant, three heirs of the Standard Register Co. founders have taken Fifth Third Bank to court, accusing it of...
By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017...
