The Latest

Print and Promo Professionals On How to Increase Sales
June 12, 2018 at 7:56 pm

As a sales professional, you know how much hard work and dedication it takes to maintain accounts while constantly searching for more business. It’s a part of the job, and though it can be a deeply personal process, that doesn’t mean that you can’t learn new tricks and techniques from others...

Repacorp Inc. Purchases Hooven-Dayton Corp.’s Assets and IP
June 12, 2018 at 7:06 pm

Repacorp Inc., a label manufacturer with headquarters in Tipp City, Ohio, acquired Hooven-Dayton Corp.’s assets and intellectual property on June 8. The asset purchase terms have not been disclosed. Some equipment will be incorporated into Repacorp’s three facilities located in Ohio, Wisconsin and Arizona. The rest of the equipment will be auctioned on July 11...

InnerWorkings Postpones Annual Meeting of Stockholders
June 5, 2018 at 5:03 pm

Just two days before InnerWorkings Inc. was set to hold its 2018 annual meeting of stockholders, the Chicago-based distributorship announced that the event, originally scheduled for May 31, was being postponed...

Fun With Proofreading: Google Trends Reveals Each State's Most Misspelled Word
June 5, 2018 at 4:03 pm

Spelling can spell trouble for even the most conscientious word lovers among us, and since so many of our behaviors have become common knowledge in a society driven by curiosity, it figures that our gaffes when linking letters together would come to be a topic of fixation for the folks at Google Trends. As they…

Quad/Graphics Teams Up with ELLE to Produce Personalized Covers
June 5, 2018 at 4:11 pm

In April, 50,000 ELLE magazine subscribers received a surprise in the mail. The lucky recipients received their monthly issue with a personalized cover featuring Kim Kardashian West, with their own first name and a special message...

2018 Women in Print and Promo: Connie L. Frazier, American Solutions for Business
May 16, 2018 at 2:14 pm

Print+Promo's fifth annual “Women in Print and Promo” feature profiles a group of women who inspire peers, shift perceptions and have a demonstrated track record of success. Here, Connie L. Frazier, national business development executive, American Solutions for Business, talks about career wins, maintaining a work/life balance and what it's like working in a traditionally male-dominated industry...

Print is Changing, and Pressure Seal is Leading the Way
June 5, 2018 at 4:56 pm

In a time where there are so many naysayers quick to spout tired warnings that print is “dying,” it’s all the more important to flex those creative muscles and find new ways to use items, such as pressure seal documents, in promotional campaigns. To learn about what you can do to revitalize your sales in the sector, we spoke with...

This Summer, Stop and Smell the ... Stamps?
May 29, 2018 at 5:56 pm

Remember those endless summer days in childhood, filled with swing sets, pool parties, fireworks and, at some point, inevitably, the sweet, sweet sound of the ice cream truck making its rounds through the neighborhood? Well, this summer, the U.S. Postal Service (USPS) seems to be touching on those feelings of nostalgia with a modern take...

2018 Women in Print and Promo: Michelle Ganz, InnerWorkings Inc.
May 16, 2018 at 1:26 am

Print+Promo's fifth annual “Women in Print and Promo” feature profiles a group of women who inspire peers, shift perceptions and have a demonstrated track record of success. Here, Michelle Ganz, vice president of enterprise 
accounts – beer, wine and 
spirits vertical for InnerWorkings Inc., talks about career wins, maintaining a work/life balance and what it's like working in a traditionally male-dominated industry...

What Do Social Media Influencers Look for in Packaging?
May 29, 2018 at 7:21 pm

There's no denying the ever-expanding role social media plays in consumers' buying decisions, with some brands even designing their packaging with social media in mind. As more people turn to these outlets to gather information, "social media influencers," who can have thousands, or even millions of followers who trust their opinions, play an important role...