The Latest

2018 Women in Print and Promo: Michelle Maynor, Interior Graphics & Printing
May 16, 2018 at 4:15 pm

Print+Promo’s fifth annual “Women in Print and Promo” feature profiles a group of women who inspire peers, shift perceptions and have a demonstrated track record of success. Here, Michelle Maynor, Print-cess for Interior Graphics & Printing, talks about career wins, maintaining a work/life balance and what it’s like working in a traditionally male-dominated industry…

2018 Women in Print and Promo: Martina G. Alexander, Corporate Image Builders
May 16, 2018 at 4:09 pm

Print+Promo’s fifth annual “Women in Print and Promo” feature profiles a group of women who inspire peers, shift perceptions and have a demonstrated track record of success. Here, Martina G. Alexander, senior brand specialist of Corporate Image Builders, talks about career wins, maintaining a work/life balance and what it’s like working in a traditionally male-dominated industry…

Fortis Solutions Group Acquires Lewis Label Products Corporation
July 17, 2018 at 3:17 pm

Fortis President and CEO, John O. Wynne, Jr., commented, “We are extremely excited to acquire such a terrific company. Gib Lewis and his team have established themselves as one of the top converters in the Southwest. Lewis Label increases our presence in the food and beverage end markets while also expanding Fortis into the Nutraceutical sector...

How to Improve Conversions on Direct Mail Campaigns
July 10, 2018 at 4:23 pm

Direct mail campaigns work to acquire customers. About 52 percent of marketers recognized that fact in 2017, investing in the channel for that purpose, Target Marketing reported in the January/February issue of the magazine. The "2016 Media Usage Survey" similarly showed that a little more than half of marketers used direct mail campaigns to acquire customers in 2016 and 2015...