Proforma

The old adage of spending money to make money certainly rings true in the printing industry.

Many companies in the industry find that nothing gives an employee a little push to succeed, and in turn a boost in revenues, then forking over a cash bonus, an all-expense paid trip to somewhere sunny or another type of pat on the back.

Cleveland-based Proforma has introduced a major account support program, which will be led by Dave Hunnius and Jeff Heimerdinger. Hunnius and Heimerdinger join Proforma with more than 40 years of combined industry experience. Most recently, they led a team at Dayton, Ohio-based WorkflowOne where they supported sales professionals in generating more than $100 million of major account business in three years.

Cleveland-based Proforma, a leading North American provider of graphic communications solutions, recently welcomed 14 new owners to its network.

Cleveland-based Proforma is pleased to announce the vendors who will be sponsoring the 2009 Proforma Convention and Family Reunion, being held July 8 to 11 in Denver. With three different levels of sponsorship (gold, platinum and titanium), the top vendors in the industry have chosen to participate.

Cleveland, Ohio-based Proforma recently made updates to its website (www.onlyproforma.com) as a means to better communicate its services and lower costs.

Located in St. James, N.Y., Proforma Executive Business Services announced the merger with Barry Roberts, Inc., East Meadow, N.Y. A respected promotional products distributorship for almost 30 years, Barry Roberts, Inc. provides  services to a wide-range of business clients, including local universities, trade unions and other well-known businesses.

Cleveland-based Proforma recently welcomed new owners to its network. They include:

• Bryan Biddle, Proforma Bottom Line Marketing, Winchester, Va.
• Gene Coughlin, Proforma Graphic Promotions, Orangevale, Calif.

Promotional products and marketing expert, Rose Shorma, has joined the Proforma network as owner of Proforma Rose Shorma to expand her product and technology offerings to her clients.

The economy got you down? How about your sales? Tune out the naysayers for just a minute and realize the plentiful solutions waiting to be had. Yes, the struggling economy has added a different competitive dynamic to the selling game, but everyone also knows that pessimism is the least productive—and least profitable—of attitudes.

Print industry expert, Dick Gray joined the Cleveland-based Proforma network as the owner of the franchise, Proforma XTI, located in Lake Forest, Calif. With nearly 40 years of experience in the document printing industry, Gray has established himself as an expert in document security, checks, check processing and Magnetic Ink Character Recognition (MICR).