Hidden Benefits of Recycling for Personalized Direct Mail

I’m big on recycling and have been attempting to do my part for several years now. Truth be told, I even love roaming countless thrift and consignment shops to purchase clothing and housewares—ULTIMATE recycling to my way of thinking.

So, I was understandably delighted when the city of Philadelphia stepped up it’s recycling program not too long ago. A new, reinvigorated campaign was launched featuring a very effective postcard mailed to residents showing the new, broader-range of materials allowed, including coated paper board, magazines, phone books and direct mail pieces.