Fairhope, Ala.

Located in Englewood, Colo., PrintXcel, a Quality Park Brand, is leading a campaign to assist the victims of Hurricane Katrina. According to company officials, distributors will have the option of contributing to the American Red Cross when they place orders at any of PrintXcel's documents facilities. While several of its plants on the Gulf Coast did not sustain damage from the storm, many of the company's employees and customers have been affected. "Many of our employees had relatives who lived directly in the path of the hurricane and have lost everything," said Deanna Day, senior brand manager. "Many of our customers have

Customized, value-added traditional products remain popular and profitable. Continuous forms, unit sets, checks—not very exciting, are they? But, these traditional products—distributors' bread and butter a few decades back—have plenty of profitable life in them yet despite falling sales, said manufacturers. "Sales may be flat to steady for traditional forms, but we notice sales overall are up," said Deanna Day, brand manager for forms products at PrintXcel, Fairhope, Ala. This is due to a changing product mix, Day said. "Since 1995, we've seen a 15 percent shift from basic traditional products to specialty and value-added," she noted. Becky Douthat, vice president of National Business Forms,

Pressure-seal and other self-mailer products rule the marketplace By Eric Fiedler As the traditional mailer market matures, self-mailer sales are soaring. "The absolute major growth area for us is the pressure-seal product," said Deanna Day, product manager at Poser, Fairhope, Ala. "It really goes hand-in-hand with the decline of impact printers." The success of pressure-seal self-mailers can be attributed to savings in both money and time. Folding and stuffing aren't necessary, envelope costs are avoided, and a typical pressure-seal system is capable of preparing up to 10,000 11&Mac253; forms per hour. Richard Kuntz, president of GBF Graphics, Skokie, Ill., reported that his company's Securi-Seal3™ pressure-seal product is selling beyond