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Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional's arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.

Headquartered in Sewickley, Pa., the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF), will explain how graphic communications companies can take advantage of two of the industry’s hottest trends—lean manufacturing and green printing—when its National Seminar Tour resumes this spring. The one-day Lean and Green seminar, being held at eight locations across the country, helps companies trim manufacturing waste and time, and focuses on sustainable manufacturing practices that meet customers’ demands and reduce costs. Ken Rizzo, PIA/GATF’s director of consulting and head of its Center for Lean Practices, and Gary Jones, PIA/GATF’s director of environmental, health and safety, will co-present the program. The seminar

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