Whether you’re a seasoned distributor or new to the industry, the idea of combining print and promotional products can be intimidating. There are major differences between a label and a lanyard, a business card and a cardigan, and expertise in one doesn’t translate to the other, right?
New Century, Kan.
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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