Whether you are a couple providing for a family of five, the head of a major conglomerate or an executive at a nonprofit, making ends meet is probably a part of daily conversation.
Suppliers offer product suggestions and production advice for better returns on direct mail investments. Except for commercial printing, direct mail probably takes more of distributors' time and energy than any other type of sell. Linc Spaulding, president of Sheppard Envelope, Auburn, Mass., and Mike Weinzierl, president of Sewickley, Pennsylvania-based Professional Graphic Communications, shared tips to help make it all worthwhile for everyone along the value chain. Return to Sender For instance, Spaudling discussed his company's two-way Boomerang mailing system—a low-cost, environmentally friendly product that dramatically reduces paper usage while stimulating high recipient response rates. Spaudling pointed out that "most successful direct mail campaigns