Terre Haute, Ind.

Distributors experience priceless benefits by offering two products as one. Although Form/Label combinations may not make up a large percentage of business for most distributors and manufacturers—some reporting total annual sales of 2 percent or less for these products—they are products that make sense to provide and promote. After all, the applications for form/label combinations are limitless, and the benefits; priceless. For instance, John Strecker, vice president of sales and marketing for Data Label, Terre Haute, Ind., said that some of the specific uses for form/label combinations include packing lists, order forms, invoices, statements, service reminders, returned goods forms, patient information forms, laboratory forms,

Schools can be a loyal and lucrative niche for distributors By Janet R. Gross Unlike other customers of distributors, schools and universities generally donÍt go out of business and mergers are a rarity. Because of the turmoil in other industries, continuing and lifelong education is practically a necessity„making education a growthmarket for the savvy distributor. ñItÍs a good vertical market,î noted Kris Bilyeu, CFC, vice president of sales at Tabco Business Forms in Terre Haute, Ind. The $6 million distributorship deals with dozens of individual schools and at least eight universities and community colleges, providing everything from stock paper, letterhead, report cards and transcripts to promotional items,