Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The apparel supplier located in Trevose, Pa., announced that it is rebranding as alphabroder. The new name unites the company's four brands—Alpha Shirt Company, Broder Bros., NES Clothing Company and Imprints Wholesale—under a single umbrella to create simplified business practices and clear company messaging.

Broder Bros. Co., the nation's largest distributor of imprintable apparel headquartered in Trevose, Pa., announced that Dan Pantano has joined the company as company president, a newly created position.

Promo Marketing, a sister publication of Print Professional, has compiled a new Top 50 Suppliers ranking. Despite stricter regulations on the safety and sales of promotional products, 2010 and the first half of 2011 have shown a sales resurgence in the industry. The returning fiscal strength of the industry is evident from the list, which is based on revenue numbers from 2010. Overall, the top 50 suppliers raked in more than $500 million more than they did in 2009. These companies have increased their margins, upped the interest in their products and committed themselves to making it through the financial crises stronger than before, and they are being rewarded for it.

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