Wilton, N.H.

Easily removable and replaceable static clings are a popular solution to a sticky problem By Eric Fiedler It DonÍt mean a thing if it ainÍt got that cling„static cling, that is. For forms distributors dabbling in promotional products, static cling labels and decals offer an ideal way help make the crossover complete. ñWe produce custom static clings in the promotional realm,î said Kathy Tucker, a customer service representative for Tucson, Arizona-based MNOP. Tucker said that her companyÍs Window Hugger static cling product has been popular for radio stations as well as school and holiday promotions. Nancy Klaar, director of marketing for Label Art, Wilton, N.H., said the marketplace

Don't gloss over the importance of these strong sellers By Carol Katarsky Laminated labels continue to play a big role in distributors' sales. Chemical-, water- and wear-resistant, the applications for these labels are obvious—but durability isn't the only attraction the products offer. "Lamination can also be used to achieve a high gloss, which can enhance the appearance of simple items, such as business cards," noted Michael Stoeck, product marketing manager at New Century, Kansas-based Stouse. "Laminating the label lends a premium look, as compared to plain-paper labels with varnish," agreed Lynn Zima, sales and marketing supervisor, Atlas Tag & Label, Neenah, Wis. She noted that laminated labels are

Overcoat protects labels from the elements By Erik Cagle There is no mystery concerning the need for and uses of laminated labels. A laminated label provides protection from the elements. Not using one can produce less-than-favorable results. Allen Conway, president of Discount Labels, New Albany, Ind., said he feels that there has been steady growth for all labels and foresees continued success, particularly for laminated labels. "With laminated labels, you have a better chance of having repeat business through the years," he said. Lamination is an added coat of protection for labels. A label that comes into contact with substances that could erode it or deteriorate it needs

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