Ed Glaser

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Industries across the board have built quite a collection of buzzwords over the last few years.

The unique EasyMailer product, also marketed under the name “Transformailer” by Colortree Marketing Resources, now will be manufactured by cross-media specialist AccuLink in a cooperative agreement with Colortree/Graphic Innovations of Richmond, Va. This niche direct mail product combines up to three highly personalized inserts into a self-sealed personalized envelope, all sharing variably printed full-color text and graphics from the same print file.

The United States' financial situation has gotten so dire, President Obama recently called for the freezing of all federal salaries in an attempt to get a hold on the country's debt, which is expected to rise to $2.3 trillion by 2012.

When it comes to direct mail, design is pretty important.

The message may be in the words, but the design is the voice that gets the point across. A good design adds flare, makes things easier to read and promotes the company or organization's most important information. If the design adds those things, a business is likely looking at higher response rates.

Colortree Marketing Resources has been cited for excellence in a national competition among printing companies.

Mailers are still a lucrative form of business. Still not a believer? Then, turn back to page 58 and review the sales figures our top 20 manufacturers put forth in the direct mail sector.

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