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Bob Lederer learned a crucial business lesson at a young age: You can sell something and make money, particularly if there's no cost.
Growing up with his family in an old-fashioned apartment building on Park Avenue in New York City, Lederer was accustomed to taking elevators. Over time he noticed the elevator men never had any lunch, which sparked an idea. He ventured off to the local grocery store and charged a few pounds of hamburger meat to his mother, then cooked the meat, toasted some rolls and sold burgers to employees by himself. The profits were immense because there was no cost. But, he quickly learned another lesson: You can't charge everything to your mother, especially without her knowledge.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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