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Today’s sales pros are more creative than ever in how they get in front of a client for the first time. “Our people use the Internet, network for referrals, send well-crafted e-mails and do direct mailings, including a poster we’ve developed that visually represents our tag line ‘You can do what you can’t imagine,’ which is suitable for framing,” Mason said. "Still, the objective is talking to people, and good old fashioned cold calling or ‘smoke stacking’ is a great way to explore sales territories and find new business."
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- Companies:
- Webb/Mason
- WorkflowOne
- Places:
- Iraq
- United States
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