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For instance, in discussing an order for brochures, the customer may reveal that the brochures will be placed in a pocket folder that’s contained in a custom-branded box along with a CD. And, for the next two distributions, a sleeve of custom-printed golf balls is included. The total package will then be going to four different retailers, each with different specifications for inbound materials, and will need to be followed up with digitally printed on-demand newsletters. “At Webb/Mason, we embrace the challenge of understanding the whole process and touch every point, including, on the back end, providing analytical reports and consumption and replenishment information all through the same relationship,” said Traxler.
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- Companies:
- Webb/Mason
- WorkflowOne
- Places:
- Iraq
- United States
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