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An instant, direct link to content allows companies to connect with consumers and open the horizon to successful tracking of usage and exposure, all while optimizing search engine and digital visibility. Instead of providing a website URL, which a viewer must write down or remember before typing into his or her Web browser, QR codes eliminate the extra step and open the browser to specific content. They also create a community, as users have access to materials only available through the code.
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- People:
- Elise Hacking Carr
- Places:
- San Diego
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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