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5. "Sorry, but I prefer your competition."
A client using the word "competition," might be a stretch, but you get the idea. They loving buying print and they love buying promos—just not from you. What do you do then?
"Always compliment the vendor they are using, calling them a valued competitor," said Gaffney. "Tell your client that you respect vendor loyalty, and hope to one day gain that same loyalty. Then ask if you can touch base again in six months, or a year, to see if anything has changed."
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Michael Cornnell
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