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Schwei also said that on the print side, many times a budget is dictated on the frequency it's bought instead of a one-time purchase. "Many times, when there are alternative choices to buy the same print work, just in a different frequency, this can be a work-around where the budget is concerned," he said. "For example, Print ABC was awarded a 500,000-piece run because they worked out a warehouse release program where the print was printed on-demand and billed on release, versus the traditional method of paying for the entire run upfront. Let creativity help dictate where the budget really falls."
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Michael Cornnell
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