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3. Leverage email marketing. Social media is a great way to engage your audience—but it only works when they're online and using social media themselves. Email marketing, on the other hand, gives you the opportunity to consistently interact with your customers and your market any time they check their email inbox. Remember to focus on providing value in order to keep your readers engaged—if email marketing is overused, it will be treated as spam. Keep your newsletters and e-updates to a monthly basis to maintain your maximum open-rate and subscriber base.
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