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4. Toss in a freebie to gain subscribers. Email marketing keeps your business top-of-mind with customers and keeps the market aware of what you're offering. But if you don't have any email addresses to send to, what does it matter? One of the most effective ways to build a targeted email list is by offering free content, such as e-books, special reports or video seminars. Simply require that users give you their email address in order to access the content. Promote these freebies on your website and through social media, and you will see your email list start to grow steadily.
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