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It is in these moments many would ask themselves, “what exactly is at work here?” One of the large factors at play is the perceived value of the item. In an article, on the website thinkingmanagers.com, author Edward de Bono explains this phenomenon: “No matter how real a value may be, it has no value at all until the value is perceived.”
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- People:
- Edward de Bono
- Iris Murdoch
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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