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Two products will often perform the same function and be of equivalent value. One may be offered at a high price by one company while another company may offer the same product at a substantially lower cost. More times than not, buyers will mistakenly perceive the lesser expensive product, (just like my auction find) to be of lesser value and will purchase the more expensive product because they mistakenly equate higher price with better quality. This is simply not always the case.
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- People:
- Edward de Bono
- Iris Murdoch
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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