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As salespeople, creating perceived value is a key method in closing a sale and leaving end-buyers feeling as though they have purchased a top-notch product. However, as business owners, particularly in these tight economic times, it is imperative to watch spending and not fall prey to these techniques in operating your business. For distributors wanting to find great business tools, look beyond the labels, there are a lot of great options out there.
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- People:
- Edward de Bono
- Iris Murdoch
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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