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"A higher level of education, selling strategies and product and market information is needed by the distributor in order to successfully sell VariMail," said Mason. "We are creating the certification program to provide the details they need to effectively sell this system.
"Through these programs we are establishing very deep relationships with distributors," she continued. "Though what we provide doesn't always have immediate yield, it continues to reinforce strong relationships, and that's what team marketing is all about."
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- Companies:
- Peninsular Printing
- PrintXcel
- Places:
- Roanoke, Va.
- Stamford, Conn.
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