Labels and Decals and Tags, Oh My
Rotoflex International, Mississauga, Ontario supplied Vericut 2 digital finishing equipment to label producer Profecta Labels in Ontario, and in combination with a Hewlett-Packard (HP) Indigo press, Profecta Labels is using the new equipment to significantly grow its digital label line.
Pierre Roberge, president of Profecta Labels, noted in today’s competitive label industry, customer expectations are up while loyalty is down. Increased price pressure encourages a ‘commodity mentality’ and manufacturers are searching for lean production tactics as a means to squeeze margins. “Digital technology enables manufacturers to respond to these changes directly while creating new opportunities in the marketplace,” he said. “ We have had an HP Indigo press for a few months now, and ... it is attracting a lot of new customers and jobs from existing customers that were unthinkable to produce with conventional presses.”
- Companies:
- National Adhesives