Labels and Decals and Tags, Oh My
These traditional products remain on the cutting edge
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“Because they are no longer held to the expensive setup costs and long lead times, brand managers can fine-tune their campaigns by running smaller quantities for test marketing, regional and seasonal marketing, and even customize the message for event marketing,” said Wilson. “End-users can have shorter, more frequent print runs done to minimize the cost of expensive inventory sitting on the shelf or becoming obsolete. This is a very important and cost effective option when working with multiple SKUs for private label programs.”
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- Companies:
- National Adhesives
Maggie Dewitt
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