Labels and Decals and Tags, Oh My
(According to HP, approximately 65 percent of current label print runs fall into the short and mid- quantity range runs less than 50,000 labels or under 6,500 feet).
In addition, Profecta—which specializes in serving the pharmaceutical, food and beverage, consumer durables, chemical and retail markets—observed pharmaceuticals and medical devices are showing an increasing trend towards more colorful, trendier labels as more drugs attain over-the-counter status where the label has to sell the product. “Many marketers in this industry now understand the power of a strong label to build a loyal relationship with the patient. Pharmaceutical labeling is ideal for digital production. There’s a need for multi-language versions, greater use of colors and when it comes to compliance, print quality is critical,” added Roberge. “Staying ahead of these digital trends is critical as Profecta continues to differentiate itself from its competitors through technology.”
- Companies:
- National Adhesives