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Vincent Mallardi
and Cmc
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Let’s begin with the revelation that no one buys printing per se. Everyone, instead, directs their faith (and their orders) toward defined informational or transactional redemptions: Positive learning, increased product movement, destination traffic-building, etc. Salvation, therefore, requires adherence to the following “Thou shall’s:”
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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