By
Vincent Mallardi
and Cmc
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• Not worship false gods—Idolatry to presses, factory buildings and other machinery is a pagan distraction. “See our new 10-color sheet-fed with a coater!” exclaimed an advertisement in a magazine. No wise man would follow this star because no one cares about equipment or, worse, equipment lists. Obtain real-name testimonials, case histories and other relevant customer-focused, inspirational content into article placements, brochures, ads and websites.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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