Badger Tag & Label Celebrates 70th Anniversary
Badger Tag & Label, Random Lake, Wis., celebrated its 70th anniversary on Sept. 14. To commemorate the milestone, the company introduced new sales support materials and has announced personnel changes.
In support of its overall business, Badger Tag & Label developed a folder and tri-fold insert that can assist clients with the product selection process. The collateral pieces reinforce the company's Web site (www.badgertag.com), which features flash animation recapping some of the company's historical highlights in honor of the anniversary.
In other company news, Kathleen Rassel was recently appointed as the company's new sales and marketing manager. In her position, Rassel will travel with Wisconsin and Illinois sales representatives, and meet with distributors to help them grow their business and enhance their selling skills. She will also be overseeing house accounts.
Dale Jacoby, the company's former sales and marketing manager, was promoted to a position involving greater management responsibilities, including daily operations, printing and materials procurement. He has been with Badger since 1976 and has served the company in a variety of positions.
In 1935, Badger Tag Company was incorporated by Emil Thiel. The company has remained owned and operated by the Thiel family since then.
For more information, call (800) 331-4863 or visit www.badgertag.com.