BDA Named Preferred Merchandise Agency for Boys & Girls Clubs of America
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., has been named the preferred merchandise agency for Boys & Girls Clubs of America (BGCA). The merchandising contract began July 2015 and will run through 2020.
For more than 100 years, BGCA has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Serving nearly 4 million kids and teens annually, there are more than 4,100 clubs throughout the country, on Native lands and on BGCA-affiliated youth centers on U.S. military installations worldwide.
“Boys & Girls Clubs of America is a national treasure with an inspiring mission to improve the lives of young people,” said Jay Deutsch, CEO and co-founder of BDA. “We are thrilled and humbled to be selected as their preferred merchandise partner. By making available trend-forward apparel and promotional products to the more than 75,000 volunteers and nearly 4 million club youth members, we can activate the brand, while inspiring the next generation and continued growth of the club.”
BDA will design, develop and manage BGCA’s e-commerce program—a retail store for volunteers, partners and Boys & Girls clubs. Additionally, BDA will have an account team in-market with the organization’s national headquarters in Atlanta to fully support its marketing and brand efforts by developing custom promotions and national merchandise campaigns to raise awareness of the clubs’ regional and national outreach programs.
“Boys & Girls Clubs of America’s brand is highly recognizable and this partnership will help us broaden our reach in the communities where we do great work every day on behalf of the nation’s youth,” said Jonathan Karron, vice president of marketing integration with BGCA. “BDA will help us elevate our brand to broader audiences to further drive our goals and mission. We are excited about the custom solutions and merchandise that our Clubs, Club alumni and other fans will be able to wear to show their support for Boys & Girls Clubs nationwide.”
For more information about Boys & Girls Clubs of America, visit www.greatfutures.org.
About BDA
Bensussen Deutsch & Associates LLC (BDA), the nation's first and largest Merchandise Agency established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. The company is celebrating more than 30 years of business with such high-profile brands as FedEx, Ford, GE, Michelin, Major League Baseball, the National Football League and Starbucks. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. For more information, visit www.bdainc.com.