Is Your Company Easy to do Business With?
Being easy to work with increases brand equity and customer lead generation, and keeps prospects from going to competitors
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• When calling your company’s 800 number, do callers reach a “live” person or are they immediately shunted to voice mail?
• On your Web site, do you keep prospects and customers at arm’s length by making them submit a “Contact Us” form, or can they click on a representative’s name and dash off an e-mail? How easy is it to find your company’s phone number or a local contact?
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