Is Your Company Easy to do Business With?
Being easy to work with increases brand equity and customer lead generation, and keeps prospects from going to competitors
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BY M.H. “MAC” MCINTOSH
M.H. “Mac” McIntosh is a business-to-business marketing consultant and publisher of Sales Lead Report®, a newsletter focusing on sales leads. In addition, McIntosh teaches University-level courses in sales, marketing, direct marketing and telemarketing and conducts seminars and workshops for leading corporations and associations around the world. He can be reached at (800) 944-5553, mcintosh@sales-lead-experts.com or visit www.sales-lead-experts.com.
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