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About the Author:
Peter Koeppel is founder and president of Koeppel Direct, a leader in direct response television (DRTV), online, print and radio media buying. A Wharton MBA with more than 25 years of marketing and advertising experience, Koeppel has helped Fortune 1000 businesses, small businesses and entrepreneurs develop direct marketing campaigns to increase profits. For more information on his company, visit www.koeppeldirect.com or call (972) 732-6110.
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